Senior Growth Manager

We are looking for a data driven Senior Growth Manager who will be responsible for user acquisition (UA) and revenue growth for our globally published hybrid casual and puzzle games.

Responsibilities

• Manage and optimize UA campaigns on platforms such as Facebook Ads, Google Ads,Mintegral,Moloco, TikTok, Unity Ads, and AppLovin
• Manage budget allocation by tracking key metrics such as ROAS, CPI, retention (D1/D7/D30), and LTV
• Collaborate with creative teams to test new ad concepts
• Design A/B tests and refine campaign strategies based on results
• Conduct market and competitor analyses to identify new opportunities
• Coordinate with mediation and ad monetization teams to optimize revenue
• Prepare and present weekly/monthly performance reports to senior management

Requirements

• At least 3-5 years of UA/Growth experience in the mobile gaming industry (experience with hybrid casual or casual games is a plus)
• Advanced experience with performance marketing platforms (Facebook Ads Manager, Google Ads, TikTok Ads)
• Proficiency with MMP tools (Appsflyer, Adjust, Tenjin)
• Competence in data analysis tools (Excel, SQL, Tableau/Looker)
• Deep understanding of mobile game economy metrics (CPI, ROAS, LTV, payback period)
• Analytical thinking, a rapid test and learn mindset, and comfort working with numbers
• Advanced English

Nice to Have

• Active involvement in creative testing processes
• Knowledge of programmatic advertising and mediation platforms